A Guide to Successful Email Marketing Campaigns |
| Date Added: September 29, 2011 04:33:10 AM |
| Author: Ana Carla Cunha |
| Category: Internet and Web Services |
| Online marketing methods are slowly but surely replacing traditional advertising methods because of their many advantages. These advantages include the fact that online marketing is cheaper, it gives you a global audience, it gives you a targeted audience, and many other reasons. One of the best online marketing options is email marketing. To be successful in email marketing, content is king. Your content should have a short subject line to catch your audience’s attention. Note that your recipients will not have time to read long texts. You should include a call to action at the end of your email explaining to the reader what he/she should do next. You will never go wrong with a graphically rich email. You could include videos, images, and music in your email. However, be careful not to overwhelm your recipients or your email client. You should develop an email marketing strategy and you should stick to it. You should build your own strategy because we have different circumstances, but you can borrow heavily from proven strategies. You should also develop an exit strategy before beginning your campaign. Although you could buy or rent a mailing list, building your own mailing list is the best option. This is because you can develop a targeted mailing list of people who are likely to buy from you. This could be a list of regular visitors to your website or your past customers. You can use an auto-responder to build a targeted mailing list. People who have asked you to add them will be more receptive to your emails. To increase email delivery in email marketing, be consist in the information you give. You should be particularly consistent when it comes to your name and the information on your company since this helps in brand recognition. Choose your subscribers carefully since if you manage to get people who will not complain, this will lead to a high response rate and it will reduce the risk of getting blocked. Consider having an unsubscribe link as this will improve your mailing list. When doing email marketing, run all your emails through spam filters before sending them. You should have a line of copy at your message/s’ head reminding subscribers to add you to their address books, thereby reducing the risk of getting blocked. If you have a low email delivery rate, you will not benefit from email marketing. To avoid a low delivery rate, research on whether your domain IP address is blacklisted. You should minimize the use of attachments, especially attachments with .exe, .swf, .avi, and .zip extensions. Consider using feedback loops to help you see who is marking your mails as spam when doing email marketing. This is important because you will then be able to remove them from your mailing list to avoid getting blocked. Some ISPs enable you to join feedback loops. Always include a line of copy at the beginning of every email you write. Consider hiring a pro to manage your email marketing campaign or to train your staff on running the campaign. Hiring a pro is also advantageous in that you get unparalleled convenience and your anonymity will be guaranteed. Ana Carla Cunha is the author of this article on Link Building. Find more information on Backlinks here |
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